Soft Glow Foundation SPF20: Rose Ivory, 2ml

Hands down my favourite foundation ever! Perfect shade (rose ivory) for my skin and I look glowing when wearing it. Madara have not disappointed with this fantastic product!!

I absolutely love this foundation! It feels so natural and beautifully adjusts to my skin. Coverage is good and buildable, which I really like. It is nourishing formula that makes my skin dewy and glowing. This is my staple foundation from now!

I like this foundation so much. I looked for a matching foundation for my skin for a long time, it is perfect for sensitive, dry skin and has a great setting.

Very luminous, glow-from-within foundation, works for the glass skin trend, can be sheered out nicely for the "my bare skin but better" effect, buildable coverage. Needs to be worked into the skin with fingers or a brush to really sink into the skin and not sit on top of it.

Got this as a tester and even though the shade was a bit too dark for me i must say I think I found the perfect foundation for me. I have oily, yet dry skin. I've now understood that mineral powders and matte foundations just worsen the situation, start to dry the skin and look platchy. This foundation leaves the skin soft and luminous, giving a healthy and nourished look.

My favourite cleaner foundation of all times! I’m glad I found you my love, you perfect my skin without adding weight or a mask, saving me time in the mornings for that extra step nobody needs which is to powder! You last me all day until I decide to take you off my face. Thanks Madara for creating this fantastic foundation. Please add more shades soon. I fall in between Ivory and Sand so hope to get the perfect skin tone match soon

I am such a Fan of this foundation! As a makeup artist I own quite a collection of conventional and natural foundations. The Mádara one is the one I recommend to all my models and friends (they get equally excited about it!). It provides enough cover to hide redness and even out the skin tone, while my natural freckles still shine through. It's not oily, it's not dry, it is perfectly balanced for my combination skin and is the first to provide a similar-to-skin shine that doesn't look oily on me. I still powder it to mattify it a bit further and for prolonged staying power, but it stays on for hours very well. Only on my forehead I need a richer cream underneath (for me it's the Smart Anti-Fatigue Day Fluid). It has a very skin-like feel and look, doesn't get dry, does not emphasise and cling to dry patches, doesn't make the skin go oily. I'm very pale and usually have the lightest tones, here Ivory02 surprisingly was the best colour match. The digital match really worked well!

This is the best foundation Ive had so far. It goes on smooth and feels light. Blends very nicely. Its the first time ive found the color that really suits me. I think the virtual add on option is great also. Cause there isnt a Madara shop near me.

My first natural, organic liquid foundation. I tried the sample first and liked it, so I purchased the whole item (ivory shade). I really like it, it's actually very thick, so I don't use a lot of it (I don't need a lot of coverage, just to even my skintone). The only minus would be it's thickness - it could be a little more liquid or light . For me at least, for those who want strong coverage it's maybe just right. So it's more on a little heavier, waxy kind of side. I only use a little (less than pea size) and mix it on my hands, together with SPF30 Madara moisturizer, because the shade of the sunscreen is just a little too dark for me.

My favourite foundation. I love the way it's very lightweight, it covers decently, but most of all I love the vay it leaves pores and lines like there is nothing there. It is the kind of foundation that does its work but your face does not looke like it is covered in anything. It IS shiny, so I have to blot my face to remove the excess oil and perhaps use powder if I feel like it.